Emirates Signs Landmark Seven-Year Partnership with FC Bayern Munich
Emirates has announced a major long-term partnership with FC Bayern Munich, becoming a Platinum Partner of the 34-time Bundesliga champions and six-time UEFA Champions League winners. The strategic alliance will run from the 2025-26 season through to the end of the 2031-32 campaign.
This landmark seven-year deal marks a significant alignment between two global powerhouses Emirates, one of the world’s leading airlines, and FC Bayern, a football club with unmatched prestige and an immense international following.
With over 410,000 registered members and fan clubs in more than 100 countries, FC Bayern boasts one of the most loyal and expansive supporter bases in world football.
Under the agreement, Emirates will enjoy wide-ranging brand exposure including prominent placement on LED and perimeter advertising boards, premium pitch-side cam carpets, and extensive digital and broadcast visibility. The partnership also includes exclusive hospitality benefits, a dedicated Emirates skybox at Allianz Arena, and access to FC Bayern’s player image rights.
Emirates branding will feature across various media backdrops used during press conferences, flash zone interviews, and club television, ensuring high-profile visibility across both traditional and digital platforms.
Speaking on the partnership, Sir Tim Clark, President of Emirates Airline, said: “We are immensely proud to partner with FC Bayern-Germany’s most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network.
By aligning ourselves with this legendary sporting institution, we’re forging a connection to the club’s rich heritage and its extraordinarily passionate community. Few forces match sport’s remarkable capacity to unite hearts and minds across cultures and continents. We look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.”
The collaboration strengthens Emirates’ already significant presence in global sports sponsorship, further cementing its brand among international audiences and reaffirming its position as a leading supporter of world-class sporting excellence.
