Emirates Named 2025’s Most Recommended Global Brand by YouGov
Emirates has been ranked the Most Recommended Global Brand for 2025 by YouGov, earning the top spot in a competitive global landscape and becoming the only airline to appear in the prestigious top 10 list.
The YouGov Most Recommended Brands rankings reflect the percentage of a brand’s customers who say they would recommend it to a friend or colleague. Emirates achieved a remarkable 88.4% recommend score, significantly outperforming other global brands and demonstrating the strength of its customer loyalty and brand trust.
The rankings are powered by data from YouGov BrandIndex, which analyzed over one million customer interviews conducted across 28 global markets between June 1, 2024, and May 31, 2025. Scores were aggregated and weighted based on the size of each brand’s customer base in each market, ensuring a comprehensive and balanced evaluation of global sentiment.
Sir Tim Clark, President of Emirates Airline, welcomed the recognition, stating:
“This honor highlights the deep trust and loyalty we’ve earned from our passengers around the world. Our customers count on us not only to get them to their destination, but to do so with care, reliability, and excellence. We remain committed to elevating our award-winning experience and setting new benchmarks in global air travel, ensuring Emirates remains a brand people are proud to recommend.”
This latest accolade adds to Emirates’ growing list of global recognitions and underscores the airline’s continued investment in premium service, innovation, and customer satisfaction.
